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Rediscovering a Beloved Establishment

The Provincetown Bookshop was relaunched under new ownership, who sought to breathe new life into the Cape Cod institution in time for its 90th anniversary. 

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I helped create new positioning, brand identity, and relaunch strategy to highlight the shop’s legacy as a well-curated bookstore with a nod to local authors and LGBTQ+ stories.
 

Provincetown Bookshop
A Door to Discovery
Cape Cod's Oldest Bookstore
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Provincetown Bookshop Owliver
Provincetown Bookshop Signage
Provincetown Bookshop Packaging
Provincetown Bookshop Apparel
Provincetown Bookshop Social
Provincetown Bookshop Swag

© 2025 by Michael Shirey

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