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A New Thanksgiving Tradition
Miller Farms is a 4th-generation family business that has sold Thanksgiving turkeys out of a holiday tent for the past 70 years. Because of COVID-19, that in-person experience was not possible in 2020.
I helped evolve the brand from an in-person experience to a socially-driven e-commerce platform that incorporates the family values of Miller Farms and ensures the brand’s continued prosperity.
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