Fresh New Taste

The Louisiana Seafood Promotion and Marketing Board was in desperate need of a brand refresh in the wake of the 2010 Deepwater Horizon oil spill, when 4.9 million barrels of oil were discharged into the Gulf of Mexico.

 

I worked closely with a team at Zehnder Communications on a rebrand that emphasized the benefit of fresh seafood, including new logo identity, principal photography, and visual design.