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Fresh New Taste
The Louisiana Seafood Promotion and Marketing Board was in desperate need of a brand refresh in the wake of the 2010 Deepwater Horizon oil spill, when 4.9 million barrels of oil were discharged into the Gulf of Mexico.
I worked closely with a team at Zehnder Communications on a rebrand that emphasized the benefit of fresh seafood, including new logo identity, principal photography, and visual design.
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