Finding Joy in Corporate Giving
Big Sunday is a Los Angeles-based nonprofit that believes in connecting people through helping. They sought to expand their reach by formalizing their corporate partnerships.
I worked to help reimagine the organization’s corporate program in a way that was both more authentic to the brand’s existing voice and would resonate more with potential partners. The process included research of existing Big Sunday materials, stakeholder interviews, workshops with the founder and VP, CSR positioning, and visual execution.