CHALLENGE: Develop a visual identity system for the annual branding conference event, 'Brandstand', presented by the School of Visual Arts Masters in Branding alumni network that communicates the event theme of belonging and the tension between our universal human need for both belonging and individuality.


SOLUTION: The theme for 2019 was Belonging, and focused on the role of brands in creating authentic communities. 


I led a design team that launched a new visual identity, which was integrated into all aspects of the conference - including visual projections, digital and other branded materials leading up to and throughout the course of the event, and swag giveaways.