New Ways of Teaching
AMIT Children was facing an ugly truth: after 90 years of providing educational support for students in Israel, the organization found donors were leaving for sibling organizations. What’s more, new generations of potential donors did not have ties to the organization and were unclear about AMIT’s work.
I was brought on as part of an overarching repositioning effort that centered the school’s state-of-the-art innovation education and the benefits it yielded. This message was broadcast across a new digital newsletter, a redesigned internal magazine, quarterly campaigns, the website, and social media platforms.