Art Direction, Identity, Design, Strategy
WAVE is a female-focused, multi-platform media brand that provides women with dynamic content, lasting connections, and comfort at every phase of their life.
As part of the School of Visual Arts Masters in Branding curriculum, WAVE was pitched in-person to Youtube's creative team. The pitch included the audience segmentation, brand positioning, original programing, creative, and launch strategy.
Team: SVA Masters in Branding, Gelsomina Picariello, Michael Shirey, Namita Deliwala, Sakhi Todi, and Ericka Garcia