CHALLENGE: Create a new streaming platform targeting specifically for women.
SOLUTION: Women express a wide range of interests — including but not limited to wellness, arts & culture, stories of triumph & victory, and exploring. But many media brands do not understand their multidimensionality.
WAVE is a multi-platform media brand that provides women with dynamic content, lasting connections, and comfort at every phase of their life. This included short- and long-form video content, podcasts, and live events -- all with female-led creative teams.