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  • Michael Shirey

Gay City News Rebrand

In early 2019, I was approached by former-boss Paul Schindler about rebranding Gay City News, the biweekly newspaper where I worked for 5 years. I met with him to discuss why he was rebranding and explored ways to make the newspaper more active on digital and social platforms.


The result was a new visual identity and positioning statement that reflects today's queer community in New York City.




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