Miller Farms is a 4th-generation family business that has sold Thanksgiving turkeys out of a holiday tent for the past 70 years. Because of COVID-19, that in-person experience was not possible in 2020.
I helped evolve the brand from an in-person experience to a socially-driven e-commerce platform that incorporates the family values of Miller Farms and ensures the brand’s continued prosperity.
The refresh included a new visual identity, marketing strategy, brand guidelines, packaging, successful Kickstarter campaign, website design, social media marketing, email campaigns, video editing, and other misc. marketing initiatives.