Louisiana Seafood Promotion and Marketing Board oversees the distribution of Louisiana’s seafood nationwide. In 2010, the group was in desperate need of a brand refresh in the wake of the Deepwater Horizon oil spill, when 4.9 million barrels of oil were discharged into the Gulf of Mexico.


I worked closely with a team at Zehnder Communications on a rebrand that emphasized the benefit of fresh seafood, including new logo identity, principal photography, and visual design. The launch campaign included print and digital ads, website, marketing materials, and trade show booths.