LOUISIANA SEAFOOD

Design, Illustration, Layout

 

Rebranding of the Louisiana Seafood Promotion and Marketing Board after the Deepwater Horizon oil spill in 2010. The new design — which included the logo identity, principal photography, and illustrations — emphasizes the beauty, freshness, and health benefits of the state’s most valued resource: seafood. 

Team: Zehnder Communications, Mike Rainey, William Gilbert, and Michael Shirey